I once read a story about an entrepreneur who orchestrated the opportunity to be in the right place at the right time. It talked about a businesswoman who used her head and her available resources to make the best moves for her fledgling peanut brittle company. First, she tapped into a valuable resource, namely, business students at a nearby university and challenged them to write a business plan for her as a part of their classroom work. She then, made a donation of some of her product to a local charity that used it as a part of their fundraising auction.
As fate would have it, the highest bidder for the delicacy was an officer at a local bank. She just happened to be in the market for a small business loan at the time… and shall we say that the fact that the banker had shelled out his personal money for a product that he obviously loved… as evidenced by the fact that he had purchased several pounds of it. The two people connected the dots and when it was all said and done, he got the candy and she got the loan. What this small business owner did was to utilize a strategy whereby she could maximize her resources by showcasing her product in a setting that could best help her to accomplish her business goals… increased funding, equals increased volume of product, equals increased profitability. Now that’s a plan that worked. It’s opportunity management at its very best.