Increasingly, we are becoming a world that is played out on the evening news entering our neighbors’ living room. We leave little, or nothing to the imagination. Cameras are shoved into people’s faces and not everyone is ready for “prime time.”
An alarming statistic shows that a viewer will take less than seven seconds to make a lasting opinion of the person they see on the screen. In a matter of just seconds, intelligence, attitude, friendliness, believability and likeability are all sized up.
Sure it’s unfair but it’s just how we are. And, it’s how we form our opinion about somebody else.
More and more, business people are beginning to realize that one’s media image is crucial to success. Understanding how to utilize the camera and to make it work for you is a learned skill. So too is giving a good interview for TV, radio and print. It certainly is a major factor in the professional; speaking business.
Preparation is a big part of it, but the crucial element is simply this… to think… then speak.
Mark Twain once said, “It is better to keep your mouth shut and appear stupid, than to open it and remove all doubt.”